Zuckerberg and Meta apparently have different deep fake views
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Meta seems to have banned an Instagram parody account trying to post this Zuckerberg deep fake Just weeks after Zuckerberg himself declared the importance of making the same type of content available on its platforms. The deep fake, which depicts a digitally altered Zuckerberg reveling in Congress’ self-inflicted struggles to pass tech-centric antitrust reform, was suspended on the same day that Congress virtually nullified those reforms by failing to roll the measures into one more than 4,000-page omnibus account.
Demand Progress Action, the advocacy group behind the “Fake-Zuck” deepfake, originally uploaded the video, which digitally mimics both Zuckerberg’s appearance and voice, and originally attempted to upload the video to Instagram on November 29. The account was immediately blocked without any clear explanation. The same video appears pinned on the organization’s Twitter account.
Zuckerberg was asked about the account directly by commentator Andrew Ross Sorkin during the New York Times’ DealBook Summit after reporting on the deep fake by Gizmodo and other outlets. During the exchange, Zuckerberg appears to have said Meta kept the video before coming out with similar videos like this one.
“It was clear it was a deepfake,” Zuckerberg said. “It was like a parody. It’s important to allow people to have humor and allow people to show technology.” The CEO said Meta’s anti-manipulated media policy would kick in “if it’s really trying to trick people.”
Mark Zuckerberg on the future of social media
Despite these comments, Gizmodo spoke to the “Fake-Zuck” account owner, who said the account was suspended with no explanation or email other than a warning that it or its content did not follow Meta’s community guidelines. The account creator says he recently tried to upload the video again, this time under a new account called “deepfakezuck”. This account was also blocked about a day later, just like the original one. The account creator said he chose to reupload the video on Dec. 19 to draw attention to Congress’ inability to pass antitrust reforms, which, if successful, could have affected Meta’s bottom line.
“At the same time that her agents in Congress were scuttling strong antitrust reforms, Meta went back on its word that it would not remove what is clearly parody (and therefore within the bounds of its rigged media policy) and removed—again—the #FakeZuck campaign from its Instagram platform,” Maria Langholz, Demand Progress’s communications director, told Gizmodo.
Meta’s deepfake enforcement policy states that it will remove media if it has been synthesized “in a way that is not obvious to the average person and would likely lead someone to believe that a subject of the video said words which they didn’t actually say.” The Zuckerberg video clearly doesn’t meet those criteria, but Meta says it will also remove content if it’s a product of the AI that “merges, replaces, or overlays content with a video so that it appears authentic”.
Meta did not respond to Gizmodo’s request for comment on why the accounts were removed.
Other platforms like Twitter and YouTube, meanwhile, continue to host the video and the “Fake Zuck” accounts without any issues. And while much of the attention about inconsistently applied content policies across the web in recent weeks has rightly focused on the unfolding hellscape of Twitter, Langholz said the damning deepfake confusion points to a broader, more personal problem.
“Perhaps Elon Musk isn’t the only thin-skinned, capricious social media CEO,” Langholz said.
