User Interviews Helping Companies Recruit Survey Takers Raise $27.5M • InNewCL
User Interviews Helping Companies Recruit Survey Takers Raise $27.5M • InNewCL
#User #Interviews #Helping #Companies #Recruit #Survey #Takers #Raise #27.5M #InNewCL Welcome to InNewCL, here is the new story we have for you today:
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Most companies agree that user experience is important. In a 2019 UserZoom report, 70% of company CEOs said they see user and customer experience as a competitive differentiator. But figuring out exactly what users want — and what frustrates them — can prove to be a challenge. Customer satisfaction and market research surveys have response rates of around 10% on the low end, and many user experience researchers say they don’t have enough time to analyze the results.
The demand for a solution has led to a source of software-based user research tools such as UserLeap, Airkit, and UserZoom. Platforms like Great Question and Ribbon try to simplify the process of asking customers about product ideas and strategies, while services like Sprig and Maze allow product teams to observe how users interact with a product and generate reports.
Another player in the highly competitive market is User Interviews, which focuses on the problem of user research recruiting. Co-founded by Dennis Meng, Bob Saris and Basel Fakhoury, the idea for User Interviews grew out of a mobile travel app that didn’t get much traction.
“When we were trying to get our bearings and come up with a new idea, we started doing a lot of user research to validate our hypotheses,” Fakhoury, who serves as CEO of User Interviews, told InNewCL in an email Interview. “The more we researched, the more passionately we agreed on how valuable research can be, and realized that finding participants for studies was a major problem. We then did further research to validate this possibility and were blown away by how strong the signal was: Attendee recruitment is by far the most painful part of user experience research.”
And there’s a lot at stake in letting customer research efforts fail, whether for recruitment-related reasons or otherwise. According to an Adobe study, 38% of people stop engaging with a website if images won’t load or take too long. Clicktale reports that 73% of brands are unable to provide a consistent experience across their various digital channels, affecting customer impressions of the brands.
User Interviews — which closed a $27.5 million Series B round today, bringing the company’s total capital to approximately $45 million — offers two products aimed at addressing this pain point to tackle One, called Recruit, is designed to help user experience researchers find study participants across various demographics and behavioral criteria. The other, Research Hub, serves as a customer relationship management tool for research teams, allowing them to build user panels for research while streamlining the logistics of bringing clients into studies.
Photo Credit: User Interviews
Anyone can opt-in to participate in a user-interview-enabled survey; More than 2.4 million have signed up so far. Once a user has created a profile, they can apply for a study, after which a researcher will approve or deny their admission. Measurers can “double screen” participants, which may include contacting users to sign a non-disclosure agreement or consent form, and they can choose to reward participants with gift cards and other forms of monetary compensation (typically between $50 and $200). US dollars) to reward. .
This salary range is on the higher end for customer survey portals, but some recent participant reports on the user interviewing experience on TrustPilot are not particularly positive. We reached out to the company for more information on why this might be the case.
According to Fakhoury, User Interviews uses machine learning models to prevent and identify survey fraud. On a support page on its website, the company states that of the approximately 50,000 participants active on its platform each month, around 0.3% – ~150 – are flagged as suspicious.
“With Recruit, Research Hub, and a growing suite of integrations, User Interviews stands out as a complete solution for recruiting and managing participants that integrates well with all the tools researchers love to use for their testing and insights management needs ‘ said Fakhoury. “We’re faster, cheaper, and more flexible than established recruiting agencies, and our speed, cost, and intuitive user experience has opened quality research recruiting to new audiences, such as product managers and user experience designers, who have previously attempted to own their research recruitment with bad results.”
Fakhoury did not disclose any sales figures when asked. But he said User Interviews currently counts “thousands” of brands among its client base, including Adobe, CNN, Amazon, Intuit, the Mayo Clinic, Spotify, Pinterest and Citibank.
Sageview Capital conducted User Interviews’ Series B with participation from Teamworthy, Accomplice, Las Olas VC, Trestle Ventures, ValueStream, ERA’s Remarkable Ventures and FJ Labs. According to Fakhoury, the investment will “spur growth” and help “further build” the company’s core products.
