Netflix cuts subscription prices in over 30 countries
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Netflix’s cheaper subscriptions will affect users in markets like Asia, Eastern Europe, Latin America, Africa and the Middle East. Image: Vantage_DS (Shutterstock)
Netflix just can’t decide how users can best use the platform. The streaming service is reportedly cutting monthly subscription costs in over three dozen countries around the world, with some discounts as low as half the current monthly subscription.
The Wall Street Journal reported that the countries that will receive reduced subscription costs are the Middle East (Yemen, Jordan, Libya and Iran), Eastern Europe (Croatia, Slovenia and Bulgaria), Latin America (Nicaragua, Ecuador and Venezuela), Kenya and Asia (Malaysia, Indonesia, Thailand and the Philippines). The cuts aren’t the same amount or percentage everywhere, but in some markets the price drop is reportedly half the monthly subscription cost.
“We’re always looking for ways to improve our members’ experience,” a Netflix spokesperson told Gizmodo in an email. “We can confirm that we are updating the pricing of our plans in certain countries.”
Netflix didn’t provide Gizmodo with a list of countries that would see a price drop.
The decision comes at a time when Netflix is still deciding on a plan of attack to maintain its user base. In spring 2022, Netflix announced that its streaming service had lost 200,000 users in the first quarter of the year, while industry analysts had expected 2.5 million new users. However, Netflix appeared to turn the tide later that year, at least according to its third-quarter earnings report, when the company announced that it had added 2.4 million subscribers.
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Despite its fluctuating user base, Netflix has reassessed its relationship with its customers. Last November, Netflix introduced an ad-supported tier that reportedly cost less than an ad-free subscription. Naturally, Basic With Ads received little fanfare when it was released and was the least viewed subscription tier for new subscribers for the first month.
Netflix has also tried to curb password sharing. At first, Netflix was unclear about the circumstances of its efforts to stop password sharing, leaving users far and wide confused and frustrated. Unfortunately, account sharing restrictions are still in full swing, as earlier this month Netflix rolled out new password sharing rules along with the option to pay for an external user’s access in four global markets.
