Netflix branches into fitness content with upcoming launch of Nike Training Club classes • InNewCL
Netflix branches into fitness content with upcoming launch of Nike Training Club classes • InNewCL
#Netflix #branches #fitness #content #upcoming #launch #Nike #Training #Club #classes #InNewCL Welcome to InNewCL, here is the new story we have for you today:
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Netflix is officially branching into fitness content as the company announced today that it will start streaming Nike Training Club classes next week. The streaming service is releasing a total of 30 hours of practice sessions in two separate batches. The programs, which include workouts for all fitness levels, will be available in multiple languages across all Netflix plans.
The first series of fitness courses will start on December 30th, the second series will be released in 2023. A total of 45 episodes will be part of the first series, which will include the following courses: Kickstart Fitness with the Basics, Two Weeks to a Stronger Core, Falling in Love with Vinyasa Yoga, HIIT & Strength with Tara, and Feel-Good Fitness. Once the rates are released, Netflix users can search for “Nike” to access them.
For those unfamiliar with the Nike Training Club app, it offers a range of options for people of all fitness levels, including strength training, yoga and high-intensity workouts led by certified Nike trainers. In a way, Nike Training Club can be compared to Apple Fitness+ or Peloton.
“It’s not always easy to get motivated to exercise, but there’s a certain appeal to the option to feel the burn and then jump right into one of your favorite shows,” the company wrote in a blog post. “And now you can do just that.”
This latest move by Netflix marks another path for the streaming service to branch out from its core TV shows and series business. Over the past year, we’ve seen the company delve into the world of gaming with the launch of Netflix Games. Now we’re seeing another departure from its core business as the streaming service begins to test the waters with fitness content.
The timing of the release is probably no coincidence either, as people around the world will soon be making their New Year’s resolutions. Considering that Netflix already has a sizable user base, the streaming service may be able to entice people to try fitness content directly on the platform they already frequent.
It’s worth noting that the launch won’t be Netflix’s first foray into health-related content, given that the streaming service rolled out mindfulness and meditation content from Headspace last year.
Depending on how successful the launch is, Netflix may decide to add even more fitness content to its platform to compete with Apple Fitness+ and Peloton. Furthermore, the company may even decide to produce its own fitness content if it can get enough people to see it as a viable fitness-related option.
