Genesis announces pricing for the Electrified GV70 SUV
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Despite offering an electric vehicle on a dedicated electric platform, Genesis has done well with electrified versions of its internal combustion engines. The Electrified G80 is every bit as sleek and compelling as its petrol-powered counterpart, and Genesis recently announced the Electrified GV70. Pricing is now available and the starting MSRP is significantly steeper than the gas GV70.
The Electrified GV70 is Genesis’ first vehicle to be assembled in the United States and the first to be built outside of South Korea. Its base price of $65,580 makes it about $20,000 more expensive than the gas-powered GV70 and about $6,000 more expensive than the GV60, an electric vehicle that shares a platform with the Kia EV6 and Hyundai Ioniq 5.
Although pricey, the Electrified GV70 brings a lot for the price. It comes standard with dual 160kW electric motors, a 77.4kWh battery, 20-inch wheels, leather upholstery, wireless charging, a 14.5-inch infotainment touchscreen, Genesis Digital Key and a host of advanced safety features fitted.
All new Genesis models launching from 2025 onwards will be electric, and the automaker has announced that its entire lineup will be electric by 2030. Like parent company Hyundai, Genesis will launch several new electric models over the next few years, including two cars and three other SUVs. The premium company will be the first around Hyundai to go electric, but the group is aiming to dethrone Tesla at the top of the EV sales leaderboard.
Although electric vehicles are still in the single digits market share, they have grown significantly in recent years. They now make up 6% of the total vehicle market in the United States, helped by high gas prices, government incentives and compelling new models. The federal government hopes to continue accelerating growth and wants 50% of new vehicles sold here to be electric by 2030.
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