Can blockchain solve the AI-generated art ownership debacle?
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Web3 and new technologies have pushed the boundaries of art distribution, ownership and interaction with fans. However, not all recent developments are welcomed by the arts community, especially when it comes to artificial intelligence (AI).
Recently, AI-generated art sparked a major ownership debate after a smartphone app that created AI-generated portraits went viral.
The intellectual property (IP) ownership debate is similar to that in the film and music industries. However, developers in the emerging tech space say blockchain technology can provide a hub for artists and AI-generated content.
Cointelegraph spoke to Vermillio CEO Dan Neely to better understand how these issues might be addressed in the future. Vermillio is an authenticated AI platform connecting the ownership line.
Neely says authenticated AI introduces a publicly available automation and verification system. In this case, anyone could verify ownership and parentage instead of relying on multiple third-party sources.
“This is important not only because creators need to prove that content is their own, but because they need to authenticate use of their digital creations.”
This is in line with much of the outrage that is gaining momentum on social media over AI-generated content. An artist posted a 6 tweet thread dissecting the artists against the AI art movement and calling what happened “exploitation”.
1/6 I created this image for anyone to use anywhere.
Ai creates the “art” seen on the backs of artists being exploited. Ai “art” currently searches the web for art and uses it in datasets. No artist has consented to the use of their art. We were not compensated pic.twitter.com/eGn352MyCj
— Zakuga Mignon Art (@ZakugaMignon) December 13, 2022
Neely says that the art created by Generative AI shouldn’t pose a threat to the original art—instead, they should coexist. Instead, he said different markets would be created for man-made and machine-made art. Still, the legitimate questions of ownership and authenticity must be taken seriously.
Related: What is the relationship between Blockchain and Web3?
Mike Winkelmann, also known as Beeple, is an active digital artist who has used new technologies to create high quality Nonfugible Token (NFT) collections. He also joined the discussion surrounding the AI-art controversy on Twitter with a new piece against machine-made art.
THE BATTLE OF THE AI WAY pic.twitter.com/ePSoXzb6fQ
— Beeple (@beeple) December 15, 2022
Call it a struggle or a defining moment, Neely believes the creative industry is at a crossroads to make a choice. Creatives must either tolerate unauthorized third parties using generative AI or use new tools like blockchain.
According to Neely, “technologies such as AI and blockchain are used to allow third parties access to an authorized digital signature of training data that is digitally controlled by a creator.”
Authenticated AI could be one of the most important tools to enable creators to bring order and fairness to the generative AI content of the “Wild West” and the larger Web3 space.
Ultimately, the world of Web3 depends on creators to push the space into the future of the Internet. Neely emphasizes that authenticating AI and content ownership via blockchain will allow developers to play their part on their own terms.
“Creators want to take their work with them everywhere and share it with the communities they care about.”
As AI becomes more public and ubiquitous in digital spaces, minimizing user distrust of the technology is critical for many developers. Recently, some companies are even using AI-based technologies to make metaverse design accessible to developers.
