adidas Basketball sets the tone for the future of the category during NBA All-Star Weekend

adidas Basketball sets the tone for the future of the category during NBA All-Star Weekend

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SALT LAKE CITY, UT – FEBRUARY 17: The sneakers worn by Bennedict Mathurin #00 during Rising Stars practice as part of the 2023 NBA All Star Weekend on Friday February 17, 2023 at the Jon M. Huntsman Center in Salt Lake City, Utah. NOTICE TO USER: User expressly acknowledges and agrees that by downloading and/or using this photograph, the user agrees to the terms of the Getty Images License Agreement. Mandatory copyright notice: Copyright 2023 NBAE (Photo by Stephen Gosling/NBAE via Getty Images)

(Salt Lake City, UT) – Over the weekend, adidas Basketball ushered in a new era for the category at All-Star Weekend, rooted in a passion for the game and committed to shaping the future of basketball through conscious design and ongoing support has from athlete partners on and off the court.

On Friday 17th February, the brand hosted an impressive exhibition at the 6SIX9 venue to celebrate the brand’s future and the release of its latest collection. Kahleah Copper, Anthony Edwards, Walker Kessler, Damian Lillard, Donovan Mitchell, Chiney Ogwumike, Nneka Ogwumike, Candace Parker, Jalen Williams and other adidas basketball family all-stars attended the celebration.

The evening featured close-up looks at the recently released 2023 Collection: Chapter 02, as well as exclusive sneak peeks at unreleased 2023 and 2024 brand footwear and apparel, including DON Issue #5, CRAZY IIINFINITY, Dame 8.5 and the Bad Bunny Cangrejeros. including unreleased colourways and designs.

To bring that momentum to the sport, brand partners dominated the All-Stars and took the court in a range of adidas basketball silhouettes. For the first time, All-Star Anthony Edwards introduced his BYW Select Antman PEs, an official collaboration with Marvel, along with the BYW Select “Georgia Peach” PE, which pays tribute to his grandmother and his hometown of Atlanta during the game. Three-Point Contest Champion Damian Lillard ended the All-Star Weekend with a game-winning shot in the Checkers 8 “Playoffs” PE.

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