Adam Barrett appointed Chief Financial Officer of Desert Champions

Adam Barrett appointed Chief Financial Officer of Desert Champions

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Adam Barrett appointed Chief Financial Officer of Desert Champions

The former director of the Miami Open tournament has joined the BNP Paribas Open team.

Desert Champions today announced the hiring of longtime tennis veteran Adam Barrett as Chief Financial Officer.

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Barrett comes to Desert Champions from a highly skilled background that includes a decade-long career in the tennis industry working at global sports, events and talent management company IMG. Barrett will assume the role of CFO immediately following the recent departure of Steve Birdwell.

Tennis Express

Barrett’s established career in the tennis industry includes a 29-year stint at IMG, where he worked at the Miami Open and served as tournament director from 2006-2019. Barrett’s tenure at IMG included coordinating the relocation of the Miami Open venue from Key Biscayne to the Miami Dolphins’ Hard Rock Stadium, as well as time spent working on the annual WTA tournament in San Jose. He is currently Council Chairman and Americas Representative for the WTA Board of Directors.

“I’m incredibly excited to join the award-winning team of Desert Champions and one of the finest sporting events in the world at the BNP Paribas Open,” said Barrett. “Tennis Paradise continues to serve as the gold standard, not just in the tennis industry but in all aspects of sport and entertainment, and I look forward to working with the incredible team at Indian Wells Tennis Garden as we strive to make the 2023 event a success of making the best for players, fans and partners. I can’t wait to get started.”

Moving forward within the organization, Steve Christian was promoted to Chief Operating Officer after serving as a strategic advisor to the Desert Champions leadership team since December 2018. Christian brings more than 30 years of experience in the banking industry and as a professional with knowledge of the Coachella Valley region.

Philippe Dore has been appointed Chief Marketing Officer, having overseen the organization’s marketing and media function since 2016. Dore’s tenure at Desert Champions included creating the award-winning “Tennis Paradise” campaign and nickname. In the new role, he will continue to lead all brand, consumer and partnership marketing activities, as well as oversee the tournament’s digital platforms, media and public relations, and serve as executive producer of the BNP Paribas Open stadium experience. Brittany Trabert has also been promoted to Marketing Director, having played a key role on Desert Champions’ marketing and media team since 2008.

Desert Champions manages and operates a curated selection of sporting and entertainment events and facilities, the largest of which is the BNP Paribas Open, the largest combined ATP Tour and WTA event in the world. In addition to organizing this prestigious sporting event, Desert Champions hosts the Margaritaville USA Pickleball National Championships, all held annually at the Indian Wells Tennis Garden.

Image copyright: BNP Paribas Open Facebook

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